The older a7 III body is $300 off at B&H, down from $1,998.

Discounts and price drops for United States.
The older a7 III body is $300 off at B&H, down from $1,998.


Amazon US lists the A7 IV body at $1,998 against $2,499.99, matching the current Sony holiday price.

Adorama lists the lens at $999, $100 (9%) below $1,099. Samyang AF 60-180mm F2.8
B&H lists a $500 Holiday Savings on the A7 IV body, from $2,498 to $1,998.
Wex has the A7 IV at £1,799, £200 under its £1,999 original price.
Prices and deals change quickly; check the shop before you buy. Links to shops are affiliate links: buying through them costs you nothing extra and supports this site. Some news summaries are written with the help of AI from the linked source; the source is always linked.